As we are constantly bombarded with photographs over the internet, it should not come as a surprise that professional photos are one of the most important assets that a business has in order to grab the attention of their audience.
And yet, many businesses and entrepreneurs shy away from professional photos citing cost. They often resort to cheaper alternatives, like cellphone photos or non-professional services.
In reality, professional photographs are a proper business investment. As such they will provide a great ROI benefiting the business image, and ultimately their sales. Let’s have a closer look.
Your photos represent your business
The perceived value of your business is judged by the quality of the images that represent it. Using high quality, professional photos, will elevate your image in the eyes of potential customers. You only have one chance to make a first impression, so make it count.
Your business is unique, so should be your photographs
When people remember a particular image found in your marketing material, you want them to uniquely associate that image with you, and nobody else. Customers want to get to know you, your business, your products, your services, your associates, etc. For this reason, stock photographs should not be your main asset when presenting your business. While you can find stock photographs affordable, they carry two main downsides. First, they are not about your business. Second, other websites may be using the same photographs, thus diluting your message. Hiring a professional photographer to portrait your business, assures your unique set of photographs will differentiate you from the competition.
Versatile marketing assets
High quality professional photographs are very versatile, and can be used in many ways, thus increasing their ROI. In fact, you can use the same images on your website, digital marketing collateral, printed marketing collateral, your social media profiles and pages. Quality material can be edited and composed to create banners, ad campaigns, signatures, slideshows and more.
Conclusion
Successful marketing and business promotion cannot be done without quality professional photographs. Professional photographs are proven to increase customer engagement on websites, and are an absolute gateway to sales for e-commerce businesses.
The old saying A picture is worth a thousand words still holds true. The abundance of images circulating these days is making customers accustomed to quality content. Stock images popup in too many different outlets. In order to standout from the crowd, you need to reassert your business uniqueness with images that are captured and tailored to your unique value proposition.
Looking for help?
If you need help for your next product photography project, contact us for a free quote.